Audience segmentation and research services for International Media Support

Submission deadline
10:59 PM · UTC
Contract value
Not stated in the notice
Contract period
1 December 2026 to 30 November 2027
Published
October 5, 2026

TED / Publications Office of the European Union

Overview

International Media Support (IMS) is seeking audience-segmentation and research services covering Eastern Europe and the Western Balkans. The notice describes one or more framework agreements and allows awards to multiple suppliers. The stated service period runs from 1 December 2026 to 30 November 2027. Proposals are to be submitted as described in the notice, using reference RFT IMS-05542. The submission deadline is 2 November 2026 at 23:59:59 UTC+01:00; questions are due by 20 October 2026 at 23:59:59 UTC+02:00. The notice does not give a contract value or evaluation weights.

Information based on the public notice

What the buyer needs

Audience segmentation and research services focused on Eastern Europe and the Western Balkans, through one or more framework agreements.

  • Submit a proposal under reference RFT IMS-05542 by the stated deadline; the notice directs suppliers to its submission instructions.

Lots

LOT-0001 ·Audience segmentation and research services

Tender details

Buyer
International Media Support (IMS)
Country
Denmark
Procedure
open
Classification
Audience research and segmentation · CPV 73000000
Notice reference
687060-2026
Coverage
Eastern Europe and the Western Balkans
Framework
One or more framework agreements; multiple suppliers may be selected
Service period
1 December 2026 to 30 November 2027
Proposal deadline
2 November 2026 at 23:59:59 UTC+01:00
Questions deadline
20 October 2026 at 23:59:59 UTC+02:00

What to check in the tender documents

  • The notice does not state a contract value or evaluation weights; it refers to separate request-for-tender material for proposal details.
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Original notice

Read the original description

Audience Research and Segmentation Studies in Eastern Europe and the Western Balkans

SubTypeCode: 16 WebsiteURI: https://www.mediasupport.org/ ID: ORG-0001 Name: IMS (International Media Support) StreetName: VOX House, Attn IMS, Lyngbyvej 100 Department: Europe Department CityName: Copenhagen PostalZone: 2100 CountrySubentityCode: DK011 IdentificationCode: DNK CompanyID: 26487013 WebsiteURI: https://op.europa.eu ID: ORG-0000 Name: Publications Office of the European Union CityName: Luxembourg PostalZone: 2417 CountrySubentityCode: LU000 IdentificationCode: LUX CompanyID: PUBL NoticePublicationID: 00687060-2026 GazetteID: 193/2026 PublicationDate: 2026-10-06+02:00 ID: fe762c55-f20c-408b-b522-e1d8f895cfdc ContractFolderID: 9cf36d8f-b13f-4e4d-a0cf-bbccf5edc158 IssueTime: 16:54:22Z VersionID: 01 RegulatoryDomain: 32014L0024 NoticeTypeCode: cn-standard NoticeLanguageCode: ENG PartyTypeCode: int-org ActivityTypeCode: soc-pro ID: ORG-0001 ServiceTypeCode: ted-esen ID: ORG-0000 TendererRequirementTypeCode: epo-procurement-document ProcedureCode: open ID: IMS-05542 Name: Audience Research and Segmentation Studies in Eastern Europe and the Western Balkans Description: International Media Support (IMS) seeks to establish a pool of qualified research providers through framework agreements to deliver recurring audience segmentation studies and related audience intelligence services across Eastern Europe and the Western Balkans. IMS reserves the right to enter into more than one framework agreement as a result of this tender. Across the region, disinformation, information manipulation, and declining trust in information sources continue to affect public discourse and democratic resilience. To design effective responses, media organisations, civil society actors, and other stakeholders require a deeper understanding of audience behaviours, information needs, media consumption habits, levels of trust, and vulnerability to harmful narratives. Through this tender, IMS aims to identify service providers capable of designing and implementing audience segmentation studies and related research in multiple countries across Eastern Europe and the Western Balkans. The findings will support IMS and its partners in developing evidence-based strategies, content, engagement approaches, and interventions that strengthen information integrity and more effectively reach priority audiences. Applications are welcome from research companies, consultancies, academic institutions, and consortia with the required expertise and capacity to deliver high-quality audience research services across the target regions. ProcurementTypeCode: services ItemClassificationCode: 73000000 CountrySubentityCode: DK011 IdentificationCode: DNK ID: LOT-0001 FundingProgramCode: no-eu-funds ID: IMS-05542 DocumentType: non-restricted-document URI: https://candidate.hr-manager.net/ApplicationInit.aspx?cid=1825&ProjectId=143912&DepartmentId=18956&MediaId=5 TendererRequirementTypeCode: epo-procurement-document TendererRequirementTypeCode: none ExecutionRequirementCode: no ExecutionRequirementCode: not-allowed ExecutionRequirementCode: not-allowed ID: ORG-0001 EndpointID: https://candidate.hr-manager.net/ApplicationInit.aspx?cid=1825&ProjectId=143912&DepartmentId=18956&MediaId=5 DurationMeasure: 60 Description: IMS will strive to notify all bidders of the outcome of their tenders within 30 days after the closure of the tendering period ID: ORG-0001 ID: ENG SubmissionMethodCode: allowed EndDate: 2026-11-02+01:00 EndTime: 23:59:59+01:00 EndDate: 2026-10-20+02:00 EndTime: 23:59:59+02:00 Description: Please submit your proposals as per the instructions in the Request for Proposal. Please submit your tender clearly marked with “RFT IMS-05542” by registered e-mail to: [contact details omitted] ContractingSystemTypeCode: fa-wo-rc ContractingSystemTypeCode: none ID: IMS-05542 Name: Audience Research and Segmentation Studies in Eastern Europe and the Western Balkans Description: International Media Support (IMS) seeks to establish a pool of qualified research providers through framework agreements to deliver recurring audience segmentation studies and related audience intelligence services across Eastern Europe and the Western Balkans. IMS reserves the right to enter into more than one framework agreement as a result of this tender. Across the region, disinformation, information manipulation, and declining trust in information sources continue to affect public discourse and democratic resilience. To design effective responses, media organisations, civil society actors, and other stakeholders require a deeper understanding of audience behaviours, information needs, media consumption habits, levels of trust, and vulnerability to harmful narratives. Through this tender, IMS aims to identify service providers capable of designing and implementing audience segmentation studies and related research in multiple countries across Eastern Europe and the Western Balkans. The findings will support IMS and its partners in developing evidence-based strategies, content, engagement approaches, and interventions that strengthen information integrity and more effectively reach priority audiences. Applications are welcome from research companies, consultancies, academic institutions, and consortia with the required expertise and capacity to deliver high-quality audience research services across the target regions. ProcurementTypeCode: services ItemClassificationCode: 73000000 CountrySubentityCode: DK011 IdentificationCode: DNK StartDate: 2026-12-01+01:00 EndDate: 2027-11-30+01:00

Official source: TED / Publications Office of the European Union ↗