Strategic brand consultants

Submission deadline
10:59 PM · UTC
Contract value
SEK 3,000,000

Estimated value excluding VAT

Contract period
5 January 2027–4 January 2031
Published
October 14, 2026

TED official notice 713115-2026

Overview

Sveriges Television seeks strategic and creative consultants with expertise in branding, communications and design. The estimated value is SEK 3 million excluding VAT; the service period is 5 January 2027 to 4 January 2031. The open procedure closes on 16 November 2026 at 22:59:59 UTC.

Information based on the public notice

What the buyer needs

Strategic and creative consulting services in branding, communications and design for Sveriges Television.

  • Submit electronically by 16 November 2026 at 22:59:59 UTC; the notice states the four-year service period.

Tender details

Buyer
Sveriges Television Aktiebolag
Country
Sweden
Procedure
open
Classification
Consulting and business services · CPV 79000000
Notice reference
713115-2026
Scope
Strategic and creative consulting services in branding, communications and design for Sveriges Television.
Estimated value
3,000,000.00 SEK

What to check in the tender documents

  • No award information is stated in the public notice.
Get started with Ziva

Original notice

Read the original description

Strategiska Varumärkeskonsulter

200/2026 See the notice on TED website 713115-2026 - Competition 713115-2026 713115-2026 - Competition Sweden – Business services: law, marketing, consulting, recruitment, printing and security – Strategiska Varumärkeskonsulter OJ S 200/2026 15/10/2026 Contract or concession notice – standard regime Services 1. Buyer 1.1. Buyer Official name : Sveriges Television Aktiebolag Email : emma.coan@svt.se Legal type of the buyer : Public undertaking Activity of the contracting authority : General public services 2. Procedure 2.1. Procedure Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Procedure identifier : 4d6997ad-e781-4e1e-abec-f2466773ac14 Internal identifier : 202626 Type of procedure : Open The procedure is accelerated : no 2.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 2.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 2.1.3. Value Estimated value excluding VAT : 3 000 000,00 SEK 2.1.4. General information Legal basis : Directive 2014/24/EU 2.1.6. Grounds for exclusion Sources of grounds for exclusion : Procurement Document 5. Lot 5.1. Lot : LOT-0000 Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Internal identifier : 202626 5.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 5.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 5.1.3. Estimated duration Start date : 05/01/2027 Duration end date : 04/01/2031 5.1.5. Value Estimated value excluding VAT : 3 000 000,00 SEK 5.1.6. General information Reserved participation : Participation is not reserved. Procurement Project not financed with EU Funds. The procurement is covered by the Government Procurement Agreement (GPA) : no 5.1.7. Strategic procurement Aim of strategic procurement : Reduction of environmental impacts Description : Enligt UD Approach to reducing environmental impacts : Climate change mitigation , Pollution prevention and control 5.1.9. Selection criteria Sources of selection criteria : Procurement Document 5.1.11. Procurement documents Deadline for requesting additional information : 05/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Address of the procurement documents : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794 5.1.12. Terms of procurement Terms of submission : Electronic submission : Required Address for submission : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794&GoTo=Tender Languages in which tenders or requests to participate may be submitted : Swedish Electronic catalogue : Allowed Deadline for receipt of tenders : 16/11/2026 22:59:59 (UTC+00:00) Western European Time, GMT Duration during which the tender must remain valid : 91 Days Information about public opening : Opening date : 16/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Place : Stockholm, SVT Inköp Terms of contract : The execution of the contract must be performed within the framework of sheltered employment programmes : No Electronic invoicing : Required Electronic ordering will be used : yes Electronic payment will be used : yes 5.1.15. Techniques Framework agreement : Framework agreement, without reopening of competition Maximum number of participants : 1 Information about the dynamic purchasing system : No dynamic purchase system 5.1.16. Further information, mediation and review Review organisation : Förvaltningsrätten i Stockholm Information about review deadlines : Enligt UD Organisation providing more information on the review procedures : Förvaltningsrätten i Stockholm 8. Organisations 8.1. ORG-0001 Official name : Sveriges Television Aktiebolag Registration number : 5560334285 Department : Inköp Postal address : Oxenstiernsgatan 26-34 Town : STOCKHOLM Postcode : 10510 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Contact point : Emma Coan Email : emma.coan@svt.se Telephone : 08-7840000 Internet address : https://svt.se Roles of this organisation: Buyer 8.1. ORG-0002 Official name : Förvaltningsrätten i Stockholm Registration number : 202100-2742 Town : Stockholm Postcode : 115 76 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Email : forvaltningsrattenistockholm@dom.se Telephone : 08-561 680 00 Internet address : https://www.domstol.se/forvaltningsratten-i-stockholm/ Roles of this organisation: Review organisation Organisation providing more information on the review procedures Notice information Notice identifier/version : 2206edec-27c1-4657-89d8-38fa15f6806e - 01 Form type : Competition Notice type : Contract or concession notice – standard regime Notice subtype : 16 Notice dispatch date : 14/10/2026 08:47:04 (UTC+00:00) Western European Time, GMT Notice dispatch date (eSender) : 14/10/2026 08:47:05 (UTC+00:00) Western European Time, GMT Languages in which this notice is officially available : Swedish Notice publication number : 713115-2026 OJ S issue number : 200/2026 Publication date : 15/10/2026

Official source: TED official notice 713115-2026 ↗

Notice updates

October 24, 2026 · Version 2

Classification updated

Швeция – Бизнес услуги: право, маркетинг, консултиране, набиране на персонал, печат и охрана – Strategiska Varumärkeskonsulter

200/2026 See the notice on TED website 713115-2026 - Competition 713115-2026 713115-2026 - Competition Sweden – Business services: law, marketing, consulting, recruitment, printing and security – Strategiska Varumärkeskonsulter OJ S 200/2026 15/10/2026 Contract or concession notice – standard regime Services 1. Buyer 1.1. Buyer Official name : Sveriges Television Aktiebolag Email : emma.coan@svt.se Legal type of the buyer : Public undertaking Activity of the contracting authority : General public services 2. Procedure 2.1. Procedure Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Procedure identifier : 4d6997ad-e781-4e1e-abec-f2466773ac14 Internal identifier : 202626 Type of procedure : Open The procedure is accelerated : no 2.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 2.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 2.1.3. Value Estimated value excluding VAT : 3 000 000,00 SEK 2.1.4. General information Legal basis : Directive 2014/24/EU 2.1.6. Grounds for exclusion Sources of grounds for exclusion : Procurement Document 5. Lot 5.1. Lot : LOT-0000 Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Internal identifier : 202626 5.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 5.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 5.1.3. Estimated duration Start date : 05/01/2027 Duration end date : 04/01/2031 5.1.5. Value Estimated value excluding VAT : 3 000 000,00 SEK 5.1.6. General information Reserved participation : Participation is not reserved. Procurement Project not financed with EU Funds. The procurement is covered by the Government Procurement Agreement (GPA) : no 5.1.7. Strategic procurement Aim of strategic procurement : Reduction of environmental impacts Description : Enligt UD Approach to reducing environmental impacts : Climate change mitigation , Pollution prevention and control 5.1.9. Selection criteria Sources of selection criteria : Procurement Document 5.1.11. Procurement documents Deadline for requesting additional information : 05/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Address of the procurement documents : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794 5.1.12. Terms of procurement Terms of submission : Electronic submission : Required Address for submission : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794&GoTo=Tender Languages in which tenders or requests to participate may be submitted : Swedish Electronic catalogue : Allowed Deadline for receipt of tenders : 16/11/2026 22:59:59 (UTC+00:00) Western European Time, GMT Duration during which the tender must remain valid : 91 Days Information about public opening : Opening date : 16/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Place : Stockholm, SVT Inköp Terms of contract : The execution of the contract must be performed within the framework of sheltered employment programmes : No Electronic invoicing : Required Electronic ordering will be used : yes Electronic payment will be used : yes 5.1.15. Techniques Framework agreement : Framework agreement, without reopening of competition Maximum number of participants : 1 Information about the dynamic purchasing system : No dynamic purchase system 5.1.16. Further information, mediation and review Review organisation : Förvaltningsrätten i Stockholm Information about review deadlines : Enligt UD Organisation providing more information on the review procedures : Förvaltningsrätten i Stockholm 8. Organisations 8.1. ORG-0001 Official name : Sveriges Television Aktiebolag Registration number : 5560334285 Department : Inköp Postal address : Oxenstiernsgatan 26-34 Town : STOCKHOLM Postcode : 10510 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Contact point : Emma Coan Email : emma.coan@svt.se Telephone : 08-7840000 Internet address : https://svt.se Roles of this organisation: Buyer 8.1. ORG-0002 Official name : Förvaltningsrätten i Stockholm Registration number : 202100-2742 Town : Stockholm Postcode : 115 76 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Email : forvaltningsrattenistockholm@dom.se Telephone : 08-561 680 00 Internet address : https://www.domstol.se/forvaltningsratten-i-stockholm/ Roles of this organisation: Review organisation Organisation providing more information on the review procedures Notice information Notice identifier/version : 2206edec-27c1-4657-89d8-38fa15f6806e - 01 Form type : Competition Notice type : Contract or concession notice – standard regime Notice subtype : 16 Notice dispatch date : 14/10/2026 08:47:04 (UTC+00:00) Western European Time, GMT Notice dispatch date (eSender) : 14/10/2026 08:47:05 (UTC+00:00) Western European Time, GMT Languages in which this notice is officially available : Swedish Notice publication number : 713115-2026 OJ S issue number : 200/2026 Publication date : 15/10/2026

October 15, 2026 · Version 1

Published

Швeция – Бизнес услуги: право, маркетинг, консултиране, набиране на персонал, печат и охрана – Strategiska Varumärkeskonsulter

200/2026 See the notice on TED website 713115-2026 - Competition 713115-2026 713115-2026 - Competition Sweden – Business services: law, marketing, consulting, recruitment, printing and security – Strategiska Varumärkeskonsulter OJ S 200/2026 15/10/2026 Contract or concession notice – standard regime Services 1. Buyer 1.1. Buyer Official name : Sveriges Television Aktiebolag Email : emma.coan@svt.se Legal type of the buyer : Public undertaking Activity of the contracting authority : General public services 2. Procedure 2.1. Procedure Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Procedure identifier : 4d6997ad-e781-4e1e-abec-f2466773ac14 Internal identifier : 202626 Type of procedure : Open The procedure is accelerated : no 2.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 2.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 2.1.3. Value Estimated value excluding VAT : 3 000 000,00 SEK 2.1.4. General information Legal basis : Directive 2014/24/EU 2.1.6. Grounds for exclusion Sources of grounds for exclusion : Procurement Document 5. Lot 5.1. Lot : LOT-0000 Title : Strategiska Varumärkeskonsulter Description : Upphandlingen omfattar strategiska och kreativa konsulter med kompetens inom varumärke, kommunikation och design. Internal identifier : 202626 5.1.1. Purpose Main nature of the contract : Services Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security 5.1.2. Place of performance Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden 5.1.3. Estimated duration Start date : 05/01/2027 Duration end date : 04/01/2031 5.1.5. Value Estimated value excluding VAT : 3 000 000,00 SEK 5.1.6. General information Reserved participation : Participation is not reserved. Procurement Project not financed with EU Funds. The procurement is covered by the Government Procurement Agreement (GPA) : no 5.1.7. Strategic procurement Aim of strategic procurement : Reduction of environmental impacts Description : Enligt UD Approach to reducing environmental impacts : Climate change mitigation , Pollution prevention and control 5.1.9. Selection criteria Sources of selection criteria : Procurement Document 5.1.11. Procurement documents Deadline for requesting additional information : 05/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Address of the procurement documents : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794 5.1.12. Terms of procurement Terms of submission : Electronic submission : Required Address for submission : https://tendsign.com/doc.aspx?MeFormsNoticeId=101794&GoTo=Tender Languages in which tenders or requests to participate may be submitted : Swedish Electronic catalogue : Allowed Deadline for receipt of tenders : 16/11/2026 22:59:59 (UTC+00:00) Western European Time, GMT Duration during which the tender must remain valid : 91 Days Information about public opening : Opening date : 16/11/2026 23:00:00 (UTC+00:00) Western European Time, GMT Place : Stockholm, SVT Inköp Terms of contract : The execution of the contract must be performed within the framework of sheltered employment programmes : No Electronic invoicing : Required Electronic ordering will be used : yes Electronic payment will be used : yes 5.1.15. Techniques Framework agreement : Framework agreement, without reopening of competition Maximum number of participants : 1 Information about the dynamic purchasing system : No dynamic purchase system 5.1.16. Further information, mediation and review Review organisation : Förvaltningsrätten i Stockholm Information about review deadlines : Enligt UD Organisation providing more information on the review procedures : Förvaltningsrätten i Stockholm 8. Organisations 8.1. ORG-0001 Official name : Sveriges Television Aktiebolag Registration number : 5560334285 Department : Inköp Postal address : Oxenstiernsgatan 26-34 Town : STOCKHOLM Postcode : 10510 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Contact point : Emma Coan Email : emma.coan@svt.se Telephone : 08-7840000 Internet address : https://svt.se Roles of this organisation: Buyer 8.1. ORG-0002 Official name : Förvaltningsrätten i Stockholm Registration number : 202100-2742 Town : Stockholm Postcode : 115 76 Country subdivision (NUTS) : Stockholms län ( SE110 ) Country : Sweden Email : forvaltningsrattenistockholm@dom.se Telephone : 08-561 680 00 Internet address : https://www.domstol.se/forvaltningsratten-i-stockholm/ Roles of this organisation: Review organisation Organisation providing more information on the review procedures Notice information Notice identifier/version : 2206edec-27c1-4657-89d8-38fa15f6806e - 01 Form type : Competition Notice type : Contract or concession notice – standard regime Notice subtype : 16 Notice dispatch date : 14/10/2026 08:47:04 (UTC+00:00) Western European Time, GMT Notice dispatch date (eSender) : 14/10/2026 08:47:05 (UTC+00:00) Western European Time, GMT Languages in which this notice is officially available : Swedish Notice publication number : 713115-2026 OJ S issue number : 200/2026 Publication date : 15/10/2026